Nice to meet you!
I’m Margò, a UX Researcher and Designer with a mission: to shape product decisions by translating complex user insights into clear, impactful design strategies—always blending empathy with data.
I have a humanities background (B.A. in International Relations and M.Sc. in Marketing and Communications), and an international leaven. I've started my designer path by working on digital transformation projects as a part of Accenture Interactive Italy in 2019.
Currently, as a Senior Product UX Researcher at TUI Musement, I'm focusing on UX strategy, mentoring designers on user research, organizing and facilitating collaborative cross-teams workshops that inform design through actionable insights.
I love to test design hypotheses, experiment, choose the most suitable, and often hybrid methodologies, build processes, - to uncover insights and translate them into elegant and functional solutions. To me, it's essential to consider the context and track how design improvements contribute both to users' and the company's goals. Often, there's a lot of ambiguity and unknown variables in the process, but that's where all the fun and infinite possibilities lie!
I'm fascinated by all-things psychology and design, and I believe that as we shape the products, the products shape our behaviour and everyday life. That's why I design to change life for the better, with purpose and integrity.
PROJECTS/CLIENTS
• TravelTech (TUI Musement)
• Fintech (Nexi)
• Fashion (INA LESS)
• Insurance (Sara Assicurazioni, CSOB Insurance)
• Energy & Engineering (Enel Green Power, Techimont)
• Business Consulting (Stategia & Sviluppo Consultants srl)
I have a humanities background (B.A. in International Relations and M.Sc. in Marketing and Communications), and an international leaven. I've started my designer path by working on digital transformation projects as a part of Accenture Interactive Italy in 2019.
Currently, as a Senior Product UX Researcher at TUI Musement, I'm focusing on UX strategy, mentoring designers on user research, organizing and facilitating collaborative cross-teams workshops that inform design through actionable insights.
I love to test design hypotheses, experiment, choose the most suitable, and often hybrid methodologies, build processes, - to uncover insights and translate them into elegant and functional solutions. To me, it's essential to consider the context and track how design improvements contribute both to users' and the company's goals. Often, there's a lot of ambiguity and unknown variables in the process, but that's where all the fun and infinite possibilities lie!
I'm fascinated by all-things psychology and design, and I believe that as we shape the products, the products shape our behaviour and everyday life. That's why I design to change life for the better, with purpose and integrity.
PROJECTS/CLIENTS
• TravelTech (TUI Musement)
• Fintech (Nexi)
• Fashion (INA LESS)
• Insurance (Sara Assicurazioni, CSOB Insurance)
• Energy & Engineering (Enel Green Power, Techimont)
• Business Consulting (Stategia & Sviluppo Consultants srl)
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Baymard Professional
UX Certified
A 80-hour learning degree focused on e-commerce UX best practices -
+ 6 years
of UX
Consulting and building in-house Product experience -
TUI UX Racer
2023
One of the winners of the UX competition organized by Google across TUI Group
In my spare time I discover art, go hiking, study languages, travel and learn about different cultures. I also paint and draw since I was 4.
I enjoy participating in design events, UX meet-ups, working with talented multi-skilled people, experimenting and keeping my skills honed.
Let's talk in English, Italian or Russian!
I enjoy participating in design events, UX meet-ups, working with talented multi-skilled people, experimenting and keeping my skills honed.
Let's talk in English, Italian or Russian!
Let's collaborate!
Whether you’re looking to collaborate on a project or need guidance in your design journey, I’d love to hear from you.